Utility Customer Service During These Troubled Times
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- Apr 6, 2020 4:03 pm GMT
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The coronavirus is causing nearly everyone (and every business) to change their ways of thinking.
For utilities, on the surface things aren’t all that different – the lights are still coming on for customers – with some temporary humanitarian changes, such as not shutting off the power to delinquent accounts.
But now’s also a good time to examine your customer service and consider making changes.
How often have you, when calling a businesses, gotten irritated by the experience? We all share horror stories of phone trees that lead to nowhere, getting passed from one customer service rep to another or not being able to even understand a rep who speaks heavily accented English.
Is this the experience your customers have when they call you? It’s not a bad idea to create a few customer scenarios, call in and see how well your team does. You might be surprised.
In any case, there are a few things to consider when it comes to customer service.
Do you outsource your customer service? It was a huge trend not too long ago, but the backlash has caused a partial pullback in its use.
You may be saving money by using foreign customer service reps, but is it worth it if they can’t solve problems – or create new ones?
Then there are phone trees, which are a gold mine of materials for comedians everywhere.
Yes, phone trees serve a purpose, but often they’re far too complicated. You probably would do well to “trim” your phone tree options – and always make speaking to a live representative an option at any point during a call.
When it comes to the conversations, maybe you should consider abandoning or at least modifying the scripts many customer services reps have to use. It’s not difficult for customers to figure out when a script is being used and it can quickly add to frustration levels – like being required to provide account numbers over and over again. General guidelines for reps are fine, especially more experienced ones.
Perhaps an alternative is to put new reps on scripts, but once they’ve proven themselves, allow them to follow the general guidelines.
Also consider other options for communicating with customers. Live chats can be helpful and email should always be an option.
Two other general notes:
First, have your reps always get a callback number for customers in case they’re disconnected, which happen fairly often. It’s really annoying for customers to have to call back in and start the process with a different rep.
Second, make sure your customer service number is featured prominently on your website, bills and any other communications that might warrant a customer response.