For Utilities, Social Media Can Be a Powerful Communication Tool
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- Jan 11, 2019 8:27 pm GMTJan 11, 2019 8:26 pm GMT
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Because social media use is now so common, it’s an excellent way for businesses of any type, including utilities, to communicate with customers. As an interaction method, social media offers numerous benefits, such as being easily accessible, timely, and a two-way. These benefits can be put to use in several important ways.
The foundation of all communication with customers is building trust. Utilities can use social media to build trust by doing things like sharing useful information, responding promptly to customer service requests, and offering ideas for energy efficiency.