Utilities should keep messaging to residential customers focused on assistance they're providing
- Apr 20, 2020 2:02 pm GMT
The novel coronavirus pandemic has millions of Americans trying to figure out how to pass the hours while they’re stuck in their homes.
That had me wondering if this would be a good time for electric utilities to try to nudge their residential customers in the direction of being something other than passive power consumers by encouraging them to use their newly acquired spare time to familiarize themselves with programs that enable them to save money based on when they use electricity.
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