Utilities Help Customers Play the Energy Saving Game
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- Nov 30, 2018 4:34 pm GMTNov 30, 2018 4:34 pm GMT
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Saving energy may have more of a serious undertone than an entertaining one, but that doesn’t mean it can’t be fun. Utilities are finding ways to use people’s love of games to get them to save energy.
Everyone Loves Games
Gamification and energy-based games are two of those ways. These strategies work based on a universal love of games. According to Nielsen’s most recent U.S. Games 360 Report, the number of Americans over age 13 who play games has risen to 66 percent of the population. That’s an eight percent increase in just the last five years. Other sources note that women and older players make up a surprising portion of that number.