Three Obstacles for Lower-Income Energy Consumers
- Dec 17, 2020 4:42 pm GMT
Clean and smart energy technologies, such as rooftop solar, smart thermostats and electric vehicles (EVs), have weathered the COVID-19 pandemic relatively well. Despite a tumultuous year, the largest solar company actually installed more rooftop solar in Q3 compared 2019, and signs suggest that the EV market is rebounding strongly after a sharp decline in the spring.
While consumers still seem to have considerable interest in these technologies during the pandemic, data suggests that most adopters of rooftop solar and other distributed energy resources (DERs) are still largely wealthier consumers – despite the fact that lower-income communities would significant benefit from clean energy technologies and energy efficiency. Is the lag in adoption among lower-income Americans due to a lack of interest or are there other factors at play here?
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