Storytelling: Show, Don’t Tell (!) in Your Utility Communications
- Jun 10, 2021 10:40 pm GMT
Utility communicators looking to boost their storytelling skills might want to check out eulogies. Not trying to be morbid here, but the best eulogies offer a master class in storytelling.
Earlier this year, as you may know, there was a mass shooting in a grocery store in Boulder, Colorado, about 10 miles from EEC’s office. Ten people were killed, including a Boulder police officer named Eric Talley. A week after the shooting,I dialed into the Zoom virtual memorial service for the fallen police officer. I didn’t know him, but after two hours of powerful storytelling by friends and fellow officers, I felt like I did. I am sure the services for the nine other victims contained great stories from their lives as well.
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