Social Media Light Shines Bright at Longmont Power and Communication
image credit: City of Longmont
- Jan 29, 2019 10:34 pm GMTJan 29, 2019 10:30 pm GMT
- 1158 views
Communications and Marketing Manager Layra Nicli has only been working for Longmont Power and Communication, in Longmont, Colorado, for eight months, but she’s already had a big impact on the utility’s social media strategy. Nicli, along with Public Relations and Marketing Specialist Scott Rochat, team up to further two main goals: grow their audience and reach more people who speak Spanish as a first language.
Widening the Reach
To broaden viewership, Nicli uses accounts on Facebook, Instagram, Twitter, and YouTube. She posts at least three times per week on Facebook and Instagram, and less frequently on the other two. Nicli notes, “We produce videos less often, but we post them on YouTube whenever we can.” A recent testimonial contest brought in dozens of 30-second videos featuring customers talking about why they love Longmont Power and Communication’s broadband service. Other videos recently produced by the utility were on the themes of where energy comes from and cutting the cable cord.