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Andy Gotlieb's picture
Editor of a specialty publication, former public relations practitioner, Freelancer

I hold 35 years of experience in communications, mostly in journalism, with a decade in public relations, too.  The first 17 years were spent in print journalism, where I covered, at various...

  • Member since 2016
  • 1,077 items added with 579,821 views
  • May 11, 2021
  • 487 views

A snake that got into a substation caused a power outage and the local newspaper writes a short story. Is this huge news? No, but it is interesting, so keep that in mind when pitching stories about your utility. "Dog bites man" isn't news, but "Man bites dog" might be. Things like this have a way of humanizing your utility, which can be valuable in its own right.

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Andy Gotlieb's picture
Thank Andy for the Post!
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