This special interest group is where customer care professionals share tactics on how utilities are improving interactions with their customers. 

Paul Korzeniowski's picture
B2B Content producer Self-employed

Paul is a seasoned (basically old) freelance B2B content producer. Through the years, he has written more than 10,000 items (blogs, news stories, white papers, case studies, press releases and...

  • Member since 2011
  • 1,440 items added with 490,971 views
  • Jul 17, 2020
  • 272 views

Investments in SaaS Customer Relationship Management (CRM) solutions are poised to grow by $33.15 billion from 2019-2023, a CAGR of 14% according to TechNavio, a market research firm.  Utilities are turning to this model because it simplifies maintenance, provides agility, and reduces costs. Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE. are the major market participants. How much interest does your utility have in these solutions? What do you see as its pluses and minuses?

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