New Customer Video Reveals "Hard-to-Reach" as a Misnomer
- Jun 8, 2018 9:53 pm GMT
This item is part of the Utility Customer Care - Spring 2018 SPECIAL ISSUE, click here for more
In recent weeks, we’ve written about our research on Hispanic customers. Internally, we’ve labeled this as our “hard-to-reach” work. Throughout the energy industry (and many others), this is a common label used to refer to a group of people who have historically shown lower levels of engagement with programs, services, and/or products.
However, through this research focus, we realized that labeling an entire group of people “hard to reach” is simply wrong.
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