Make Your Utility’s Press Releases a Useful Tool
image credit: D 22654803 © Wendy Vote | Dreamstime.com
- Mar 31, 2021 9:23 pm GMTMar 31, 2021 4:50 pm GMT
- 184 views
It never ceases to amaze me about the number of lousy press releases that come across my desk each week.
Whether they’re filled with indecipherable jargon and general wordiness or they’re chock-full of boring corporate-speak quotes or they’re just way too long, the value of many a press release is diminished by the content itself.
To keep things simple, remember that the meat of your press release should generally be limited to a single page. Sure, the utility’s boilerplate and required language, especially if you’re a public company, will take up a chunk of a second page, but keep the actual new information to a page.