It May Not Be News to Your Utility, but it Might Be News to The Public
- Nov 16, 2021 9:43 pm GMT
I’m not a gambling man, but I’d be willing to bet (figuratively speaking) that the things your utility’s executives think are news do not match what the public and – more importantly in this case – what journalists think.
Remember that by its very definition, news is something that isn’t happening every day. It also helps if whatever is happening is likely to appeal to a good-sized chunk of a media outlet’s readers/viewers/listeners/followers.
Therefore, while your utility might be proud that it won a trade press-sponsored award or that one of your executives was named president of the local Kiwanis chapter, the average person won’t care.
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