An Important Tool for the Utility CX Toolbox: Customer Journey Mapping
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- Dec 19, 2018 11:41 pm GMTDec 19, 2018 11:40 pm GMT
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Like other types of companies, utilities have many avenues available to them for improving the customer experience (CX) they provide. Regularly engaging with customers, focusing on their CX program, and creating fun ways to participate in energy efficiency are some. Another useful way to improve CX is to explore customer journeys, which are the steps a customer must take to achieve certain goals.