How Well Does Your Utility Know the Journalists Covering It?
- Sep 21, 2021 7:30 pm GMT
Journalists and public relations practitioners are more akin to oil and water than chocolate and peanut butter.
I’ve worked on both sides of the equation and can relay multiple stories about people frustrated with that other side. On the PR side, the question usually is: What exactly do reporters and editors want? (A secondary question might be: How do you provide that?)
Let’s start by exploring just exactly who journalists are, including their background and mental makeup, as a way of securing more coverage for your utility.
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