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Have You Considered Utility “Case Studies”?

image credit: ID 91878188 © Mariusz Prusaczyk |
Andy Gotlieb's picture
Editor of a specialty publication, former public relations practitioner Freelancer

I hold 34 years of experience in communications, mostly in journalism, with a decade in public relations, too.  The first 17 years were spent in print journalism, where I covered, at various...

  • Member since 2016
  • 1,004 items added with 508,695 views
  • Aug 4, 2020

While I was watching the remnants of Hurricane Isaias batter my town earlier today, I figured I would soon be hearing news reports about power outages caused by fallen trees.

Sure enough, the sun is now shining (although the winds are still strong) and apparently hundreds of thousands of people in the area are without power; thankfully, I only lost power for a second on two occasions – enough time to make me have to restart my computer.

The public is familiar by now with the visuals of utility crews working to restore downed power lines, but what they don’t know are the lessons learned from each weather event.

Utilities (and businesses of all stripes) are always looking for promotional materials, so short case studies of how you responded to a weather event and what you learned that might produce a better future response are worth compiling.

It’s not likely the media would be interested in the case studies – although you never know – but they’d fit nicely on your website as a resource and would be easy to promote on social media.

Case studies don’t have to be complicated.

Start with an introduction of the situation – what caused the problem and what was its scope. What are the problems associated with the situation?

The next section should detail your response. How did you resolve the problem? Did you take any new measures that were prompted by prior experiences?

A third section should summarize the event. Did things go better or worse than planned? Was there something unexpected that happened? If so, how did you handle it? This is also the section where you should show pride if you handled a situation exceptionally well.

And a final section could be lessons learned from the event – things you might put into use in the future.

Of course, not every weather event deserves a case study. Stick with the major ones or the events where something truly unusual happened. At the very least, these case studies can be a project during a slow time at your utility.

Andy Gotlieb's picture
Thank Andy for the Post!
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