Five Insights on Energy Consumers for 2020
- Oct 6, 2020 3:31 pm GMT
While many electricity providers have become significantly more customer-centric in recent years, how receptive have consumers in the United States and Canada been to this evolution? Are consumers engaging with their providers’ efforts? Are consumers effectively finding new ways to save energy or access clean energy sources?
These are some of the questions that the Smart Energy Consumer Collaborative (SECC) looked to investigate with the “Modern Customer Engagement Journey” study. This unique research project is based on more than 30 on-camera video interviews with consumers in the United States and Canada and was developed as a companion to 2019’s quantitative “Consumer Pulse and Market Segmentation – Wave 7” report.
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