Engaging Lower-Income Consumers in Smart Energy
- May 22, 2020 4:36 am GMT
This item is part of the Special Issue - 2020-05 - Customer Care, click here for more
When we talk about smart energy, thoughts often veer toward rooftop solar panels, the latest smart thermostat models, home energy storage or a Tesla Model S electric vehicle – all of which require substantial investments. This has led some to believe that smart energy is only for more affluent consumers – or that low- and moderate-income consumers are not interested in smart and clean energy technologies and related programs.
Despite these misconceptions, we found in the “Spotlight on Low-Income Consumers: Revisiting Their Needs and Wants” report that low- and moderate-income consumers are, in fact, interested in smart energy programs, services and technologies at comparable, albeit slightly lower, levels than more affluent customers. These consumers also report knowledge of home energy efficiency actions at levels similar to more affluent customers.
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