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Energy: the lack of our creativity (Brazil)

image credit: Rafael Herzberg
Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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Energy: the lack of our creativity

Brazil has the highest cost of electricity among the BRICS (Brazil, Russia, India, China and Africa), in USD/MWh.

The main reason, in my assessment, is the lack of creativity. We do not have a demand response program in place and we are champions regarding power theft. This to give just two emblematic examples. There is a list of others, of course!

The underlying aspect of this situation is our attitude, which sets us apart from our competitors. We have a system by which all costs are passed on without ceremonies to power rates and prices.

Instead of looking for efficiency solutions, we prefer to simply burden customers, be they residential, business or institutional consumers.

As long as this strategy continues, we will remain the losers.

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