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Andy Gotlieb's picture
Editor of a specialty publication, former public relations practitioner Freelancer

I hold 34 years of experience in communications, mostly in journalism, with a decade in public relations, too.  The first 17 years were spent in print journalism, where I covered, at various...

  • Member since 2016
  • 1,004 items added with 508,743 views
  • Jul 13, 2020

Want some guaranteed media coverage? Then put out a release during hot weather asking customers to curtail energy usage during peak hours. Obviously, this is important information to impart so make sure your writing is clear and concise. Offer examples of ways customers can save energies: Not running a clothes dryer at 4 p.m. may seem like common sense to you, but guaranteed plenty of your customers wouldn't think about that.

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Eric Van Orden's picture
Eric Van Orden on Jul 13, 2020

I like that message. It suggests individual actions, while also mentioning the $155,000 benefit for the greater good.

I received a similar mobile message from Xcel Energy who is preparing for some behavioral demand response with real-time data this summer. On Friday, in Colorado, temperatures reached 100+.  I received a message to limit consumption between 3-8pm. So, I immediately started pre-cooling the house to ride out the hot afternoon.  You can see the results in the following screenshots. Peak Usage Notification
Real-time Usage Details

Hourly Usage

Matt Chester's picture
Matt Chester on Jul 13, 2020

I see you also tried to help out by unplugging and not charging your phone as soon as you got the alert! Just kidding, couldn't resist :)

Eric Van Orden's picture
Eric Van Orden on Jul 13, 2020

Hah! You caught me and my poor battery management. I pay much more attention to charging my EV than my cell phone. 

Eric Van Orden's picture
Eric Van Orden on Jul 14, 2020

It looks like Georgia Power is also pushing out public messages in the media. Although, it's not like Danville's message about peak time periods -

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