Customer Lifecycle Management for a DER-world
- May 22, 2020 4:52 pm GMT
This item is part of the Special Issue - 2020-05 - Customer Care, click here for more
Utility product engagement through DSM is no longer just a one-time sale of EE products, but is increasingly an operational partnership between the customer and load management entity. Here are a few lessons from the Retail world that can help utilities “operationalize the customer” as a demand side asset.
Since the passage of PURPA in 1978, Demand Side Management, delivered through customer products and programs, has been a valued pillar within the utility Integrated Resource Planning process.
DSM began as energy efficiency and, as a static load shaping resource, the operational burden upon the utility has been relatively minimal; customers are offered a subsidized utility-defined product, typically through implementation partners, and energy savings from customer adoption are statistically calculated using local Technical Resource Manual (TRM) assumptions.
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