Customer Engagement in 2020 - Domino's Pizza Style
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- Jan 28, 2020 5:15 pm GMTJan 26, 2020 10:50 pm GMT
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It’s Thursday, 4:30 p.m. My kids have practice, I’m nowhere near done with work, and Domino’s just pushed me an ad about tonight’s pizza sale.
How did they know?
Rather than view it as an intrusion into my day, I’m relieved. Kind of delighted, even. I’m a proud New Yorker who lives near five pizza joints, but I’m ordering Domino’s because their timing was right and their app is amazing.
Domino’s used to be the kind of place I only paid attention to at 3 a.m. when I was a college student desperate for anything remotely edible. So what happened? Well, Domino’s made a commitment to data collection and transparency. And that changed not only their marketing, but their whole company.