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Customer Care Roundup: Recent Must-Read Posts From Fellow Community Members

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Greetings Customer Care members!

There’s no doubt about it, customer care is changing. The good news is, whether you’re interested in developing personas, using digital assets to increase customer engagement, or creating a mobile application, your fellow community members have you covered. Below are several helpful how-to articles from the last two weeks. Happy reading!

3 Things to Remember When Marketing Your Brand

By Casey Novak, posted on February 10

In this article, Casey reminds us that marketing doesn’t have to be complicated. She invites readers to consider three principles for promotional success: keep it simple; be real; and listen and learn. Then use what you’ve learned to hone your offering and message even more.

Why Every Utility Needs a Mobile Application

By Laura Gousha, posted on February 10

image credit: © Penguiin | Dreamstime.com

Anyone looking to engage customers knows mobile devices are the place to do it. But, how far do you need to take this knowledge? Laura suggests a mobile application for your utility can result in many benefits, including personalization and increased customer retention.

Digital Innovation for Utility Customer Engagement

By Andrew Cope, posted on February 7

With ever-increasing numbers of digital device types, a rise in engagement, and new energy product providers, utilities must prepare for resulting customer changes. Andrew offers four practical suggestions for making sure you can meet customers where they are.

Is It Still Worthwhile for Your Utility to Blog?

By Andy Gotlieb, posted on February 3

ID 17664571 © Lasse Kristensen | Dreamstime.com

Blogging may no longer be all the rage in marketing, but Andy argues it’s still valuable content for your utility to produce. The reason? A blog is an ideal method for imparting important information such as energy-saving tips, power education, and human-interest stories.

Personalization Drives Interest in Customer Personas

By Paul Korzeniowski, posted on January 31

As utilities begin to embrace personalization, they should also embrace personas. Personas, which are composite descriptions of typical customer types, can help managers design targeted programs. Here, Paul explains the how and why of building customer personas.

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