Considering Pitching an Inside Look at Your Utility
- Sep 6, 2021 5:56 pm GMT
Given the destruction wreaked across a good chunk of the country by Hurricane Ida, affected utilities – as well those helping out – have been spotlighted in recent days.
This is a time when utilities are at their best, going above and beyond to serve their clients.
And utility public relations departments know what to do when there are widespread power outages: Put out news releases, update your website, do TV interviews and post regularly with social media. And keep the updates coming until the crisis ends.
That’s all well and good, but when conditions return to a more normal state, perhaps there’s more you can do.
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