Consider Your Utility’s PR Plan for the Last Six Weeks of 2020
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- Nov 19, 2020 4:58 pm GMTNov 19, 2020 1:12 pm GMT
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Most people will be happy for obvious reasons for 2020 to end and for 2021 to be a better year, but six weeks remain of this year, so your utility should make the most of them.
The last few weeks of any year tend to be tricky because of the holiday season, and the pandemic’s impact will only add to the potential disarray.
That said, this is potentially a time for your utility to garner some positive publicity.
Given the number of people likely staying home, there may well be an influx of people decorating their homes with decorations and lights. Any kind of contest you run to find the best lighting display is likely to attract the attention of your local TV news stations. And don’t forget to spruce up your evergreen releases about how holiday lights aren’t going to increase their utility bills too much (barring over-the-top displays).