5 Things Utilities Should Tell Customers About EVs
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- Mar 8, 2019 6:02 pm GMTMar 8, 2019 5:59 pm GMT
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As the electric power landscape evolves, utilities must consider how to address certain challenges – such as labor shortages, cybersecurity concerns, and increasing weather-related threats – and how to position themselves as a provider in relation to developments such as distributed energy resources (DERs), time of use (TOU) pricing, and electric vehicles (EVs).
Power companies that want to promote EV usage must develop an overarching program to support customers in the decision to purchase, operate, and maintain an EV. Such a program should include strong communication with customers to ensure they understand the scope of support. Communication is key because, as noted by the American Public Power Association, “EVs provide a unique opportunity for utilities to create grid benefits through smart charging, and as the new fuel provider, utilities are vital to the successful deployment of a comprehensive charging network to support anticipated EV growth.”