Case Study

Message Broadcast Case Study: SoCal Edison

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Jack Ukropina's picture
VP, Marketing Message Broadcast

Experienced leader with a demonstrated history of working in telecommunications and technology.

  • Member since 2019
  • 2 items added with 6,892 views
  • May 23, 2019

This item is part of the Utility Customer Care - Spring 2019, click here for more

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Southern California may be known for blue skies and sandy beaches, but it is no stranger to natural disasters. Wildfires burned nearly 2 million acres of California landscape in 2018, and ten of the twenty most destructive fires have happened since 2015. Download this important case study to learn how Southern California Edison and Message Broadcast collaborated on an emergency notifications platform that has led to a rise in customer satisfaction, increased resource productivity by 60%, improved notification execution times by 80%, and eliminated delivery latency of critical communications.

Matt Chester's picture
Matt Chester on May 23, 2019

Great resource. Do you anticipate this type of messaging being utilized by utilities for causes other than emergencies-- perhaps they can be tailored to demand response events, for example?

Jack Ukropina's picture
Jack Ukropina on May 28, 2019

Thank you, Matt!

We frequently augment the core functionality described in the SCE case study with purpose-built features for a variety of applications. Leading utilities are using these tools for demand response programs, workforce management, internal communications, as well as a variety of customer engagement initiatives.

We are excited to be a part of its evolution as it rapidly unfolds into all aspects of the business. Thanks again for your question!

Jack Ukropina's picture
Thank Jack for the Post!
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